Mental Health -
Research: More People Use Mental Health Benefits When They Hear That Colleagues Use Them Too - Sun and Planets Spirituality AYINRIN
Yaroslav Danylchenko/Stocksy
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Summary.
Novartis has trained more than 1,000 employees as Mental Health First Aiders to offer peer-to-peer support for their colleagues. While employees were eager for the training, uptake of the program remains low. To understand why, a team of researchers conducted a randomized controlled trial with 2,400 Novartis employees who worked in the UK, Ireland, India, and Malaysia. Employees were shown one of six framings that were designed to overcome two key barriers: privacy concerns and usage concerns. They found that employees who read a story about their colleague using the service were more likely to sign up to learn more about the program, and that emphasizing the anonymity of the program did not seem to have an impact. Their findings suggest that one way to encourage employees to make use of existing mental health resources is by creating a supportive culture that embraces sharing about mental health challenges at work.
“I almost scheduled an appointment about a dozen times. But no, in the end I never went. I just wasn’t sure if my problems were big enough to warrant help and I didn’t want to take up someone else’s time unnecessarily.”
A friend, who had been struggling with
symptoms of burnout,
said this to us about on-site counseling that their workplace
introduced in the aftermath of the pandemic. Our friend’s experience is
not an isolated one: Mental health is a growing challenge for the
workplace. The share of people around the globe who struggle with
symptoms of anxiety or depression — leading factors undermining mental
health —
reached 41% in 2021; the figure was 11% in 2019. And employees are demanding greater mental health support: A 2022 report from the
American Psychological Association found that 81% of employees view it as a key priority for their future employers.
In
response to these trends, many organizations have invested in new
mental health initiatives or ramped up their existing ones, such as
mental health days, counseling benefits, peer-to-peer support programs,
or mental health apps.
We
— a team of behavioral scientists and organizational behavior scholars —
wondered: Why? Is something fundamentally wrong with these initiatives,
or do employees not see their value?
Our
ongoing research suggests another answer: that stigma around mental
health at work can prevent employees from getting the support they need.
Our initial findings also offer a simple solution to increase usage of
mental health resources: We found that simply hearing about colleagues’
struggles can normalize access to mental health support at work and
increase uptake of an existing peer-to-peer support mental health
program by as much as 8%.
An Experiment at Novartis
We
conducted a randomized control trial with 2,400 employees working at
Novartis, a Swiss multinational pharmaceutical corporation. We recruited
the sample in collaboration with local leaders from the United Kingdom,
Ireland, India, and Malaysia. Over the last couple of years, Novartis
has trained
more than 1,000 Mental Health First Aiders (MHFA)
to offer support in a peer-to-peer program. While employees were eager
to become a first aider, uptake of the program remained low.
To
test what might encourage people to reach out to a MHFA, we randomly
assigned employees to see one of six framings of the peer-to-peer
support program. We designed the framings to help overcome two key
barriers that prevent employees from engaging with the program: privacy
concerns and usage concerns.
- To deal with issues of privacy, we varied whether the framing emphasized the anonymity of the program, or it did not.
- To address usage concerns, we focused on normalizing the use
of the peer-to-peer support program. We did so by crossing the
anonymity framing with whether participants learned that a colleague had
accessed the program because they were dealing with a mild issue or
with a more severe issue. This allowed us to explore if the severity of
the mental health challenge mattered for increasing the program We also
crossed the anonymity framing with a control group that did not see a
story about their colleague’s usage of the program.
The
mild story focused on daily stresses and anxiety at work: “Recently I
started to feel more stressed and anxious at work than usual. It was
mostly small things such as a meeting with a client or constructive
criticism from a colleague. I lost sleep and struggled to get rid of the
knot in my stomach.”
The
more severe story focused on depression and issues outside of work:
“Recently I left an emotionally and psychologically abusive
relationship. It had a major impact on my mental health. I struggled to
get out of bed every day, and when I did, I was terrified to leave the
house. I experienced debilitating panic attacks, weight loss and major
disassociation.”
After
seeing the framing, employees were asked to click on a link if they
wanted to sign-up to the peer-to-peer support program (MHFA), which was
our key metric of participation.
We
found that employees who read a story about their colleague making use
of the services (irrespective of the severity of the colleagues’
challenges) were more interested to learn about the mental health
program compared to employees who did not read a story. When employees
read the mild story
about a colleague using the services for anxiety and stress, it
increased the odds of clicking on the sign-up link by 8%, and when
employees read the severe story
about a colleague using the services to cope with an abusive
relationship, it increased the odds by 6.6%. This means that relative to
the no story
group, in our sample of 2,400, reading the mild story encouraged 29
additional employees to engage with the services by clicking on the
link, while reading the severe story encouraged 24 additional employees.
These numbers might seem small, but Novartis is an organization with
78,000 employees and scaling up our intervention might encourage almost
2,000 employees to access mental health support.
Our findings illustrate the power of storytelling in encouraging seeking mental health support. They also align with
prior research on stigma
showing that employees might not access mental health resources because
they (wrongly) assume that anxiety and worry are “normal” and do not
warrant professional help. The different stories shared by other
colleagues seemed to have helped expand the definition of mental health
to include daily challenges such as anxiety and stress.
By
contrast, emphasizing the anonymity of the peer-to-peer support program
did not seem to increase sign-up clicks. This surprised us, given that
one of the most-often cited reasons for the low uptake of mental health
support resources is
fear of being marginalized or treated differently.
It’s possible that merely emphasizing privacy wasn’t strong enough to
address the deep-rooted fear that lingers around mental health support
in the workplace. Or perhaps anonymity is becoming less of an issue
because the pandemic brought mental health concerns at work into the
spotlight and enabled employees to be more open about their mental
health.
One
critical question is whether the different framings of the peer-to-peer
support program worked better for some employees. Here we focused on
gender and organizational role (i.e., individual contributor vs. people
manager). To our surprise, we found no difference in sign-up rates based
on these two demographics. However, we did find that men reported
having on average 3% worse mental health than women. This interesting
insight echoes existing research pointing at the need to normalize
talking about men’s mental health as
they are less likely to signal that they are struggling.
As
mental health challenges at work become the norm, the time is ripe to
conduct more research to understand how else to increase uptake of
mental health resources, for whom these resources are most effective,
and how long employees experience the benefits of accessing such
resources. But overall, our findings suggests that one way to encourage
employees to make use of existing mental health resources is by creating
a support culture in which sharing about each other’s mental health
challenges at work — no matter how small or large they are — is
celebrated rather than judged.
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