How You Can Think Outside The Box For Success - Sun and Planets Spirituality AYINRIN
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In
a world that often seems saturated with industries and players, it
might seem hard to stand out from the rest. While building an A level
team and managing your time well may be a great start to high
performance, there can also be benefits from thinking outside the box.
If you take on this mindset, it could help you move to a new level in
your profession and business.
Follow these steps to think outside the box for lasting success.
Take a Different Approach to Get Noticed
In the real estate business, Ryan Serhant,
a real estate broker, CEO and founder of SERHANT, a
vertically-integrated mega brokerage, is one of the great inspirations
for thinking outside the box. He truly encapsulates how to take a
different approach to building a brand. His activities have attracted
attention not only for himself but also, and more importantly, for his
clients and the properties that he sells.
Ryan
starred on Bravo’s Million Dollar Listing New York, which at the time
was mainly unchartered territory for brokers. Through his involvement
with the show, he gained exposure to a global audience and significantly
elevated his profile. Ryan is also a bestselling author, and when he
launched his book “Big Money Energy,”
he duct-taped it to his hand as part of his marketing campaign.
Everywhere he went people noticed his book, and the advertisement didn’t
cost him anything.
Reflecting
on his actions, we see that at every step of his career, Ryan has
played on another level. His efforts have made both his profile and his
brand more memorable. And he’s helped other brokers think about how to
adopt and utilize social media and digital marketing. This concept of
taking on a different perspective can be applied to other industries and
businesses as well. You might venture where others haven’t before or
try tools that haven’t been used in the past to reach your audience.
Set Aside Time to Be Curious
While
you’ll likely be drawn into daily deadlines and urgent matters that
come up, there can be value in carving out time for deep thinking. It
will give you an opportunity to take an overview of your business as a
whole. You also might spend some time studying trends and innovations to
see how they could be applied to your situation. Doing research on AI
or taking a course on new technologies could help you develop a fresh
perspective on what your future business could look like.
Create an Untapped Market
In the book “Blue Ocean Strategy,”
authors W. Chan Kim and Renee Mauborgne make the point that steep
competition among companies typically leads to a bloody red ocean of
rivals struggling to gain profits from a shrinking pool. However, the
authors add that, rather than fighting battles, lasting success can be
found by developing a “blue ocean,” which they describe as an untapped
new market space ripe for growth.
The
book discusses how high-performing companies have offered a new product
or service at such a level that it doesn’t face competition. This way,
instead of trying to reduce prices to stay ahead or take out another
player in the segment, these firms branch into a whole new area. This
may be the greatest example of how to think outside the box and create
an opportunity for yourself and your business.
While
it may take time to develop, thinking outside the box can be
implemented as a lifelong mindset. As you maintain your business and
look to move up, it can be helpful to consider new and different
approaches. You might break out of routine occasionally to be curious
and think creatively. As you do so, you could even come up with a
product or service that hasn’t been done before—and has an audience
ready and eager to accept it.
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