How Launching A Book Is Similar To Marketing A Property - Sun and Planets Spirituality AYINRIN
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If you’ve ever thought about writing a book on real estate
and reaching the widest audience, the steps to market it are not all
that dissimilar from marketing a property. You need to understand what
you’re selling, put in the needed research, and take steps to reach the
targeted audience. When done well, you’ll have the potential to connect
with readers and gain credibility too.
Consider these guidelines as you get ready to promote your real estate book:
Get Exposure for the Book
When
selling a property, you might look to your contact list to get started.
You could reach out directly to individuals and investors by email to
let them know what’s available. If you have a strong online presence,
you can leverage that as well.
For
selling a book, assuming you’ve put in the work and have a great
manuscript, you’ll want to reach readers who might be interested in it.
The first question to ask yourself could be, “Who is the audience?” Once
you know the demographic you want to target, think about how you’ll
find them. If you’re selling a guide to those who are new to investing,
consider where these individuals tend to be online. Check if there are
organizations for new investors in your area.
If
you have a mailing list for this type of audience, you’ll be able to
send them information about the book. I send out a monthly newsletter,
for instance, to those on my mailing list to keep them updated. I
include information about my podcast, articles, speaking engagements,
and book, “The Insider’s Edge to Real Estate Investing.”
If you don’t yet have a mailing list, you can start one. You might offer a sign-up at your website. As Seth Godin
calls it, this provides “permission marketing.” Those who are
interested will sign up and look for what you have to share in the
future. You can send out updates on the publication date of your book or
share excerpts with it in your communications. Also post about the book
on platforms like LinkedIn, Instagram, and Twitter. You can even do
paid advertising to increase the book’s exposure.
Build Up Momentum
Pre-sales
for a book can impact its overall performance and potential to hit the
bestseller list. This is similar to the pre-marketing that often takes
place for a property. Just as you want to generate initial interest in a
space, you can build up to a launch date for your book. You might get
pre-sales through webinars about the topic of your book. You could also
go on speaking tours to introduce people to it. I’ve done both webinars
and speaking engagements for my book, and these help raise awareness and
generate interest.
Get a Team Involved
You
often need a great team to market a property well, and the same is true
for a book. If you hire a PR firm to represent you, they can help
spread the word and reach more potential readers. You might also have an
in-house PR staff who can let the press know about the upcoming
publication date. They may reach out to trade publications and other
organizations to let them know about the book. They could also line up
podcast events. I’ve found that being a guest on real estate podcasts is
one of the best ways to have a long-form discussion about the topic of
your book. Listeners might become excited about what you’re saying and
order the book to learn more.
Host an Event
Having
an open house for a property can be a great way to bring investors
through the door. They have a chance to connect with you and learn more
about the place while there. The same is true for a book. When planning a
launch party, invite your family and friends, and those who worked on
the project with you. They can celebrate with you, and may also
recommend the book to others.
Just
as marketing a property requires time and effort, it can take a vast
amount of work to put together a book. Once you’re getting ready to
launch, it may seem like you are nearing the end of the project.
However, a well-run campaign will likely lead to more opportunities. I
still regularly speak about my book and share insights from it on my
podcast. Ultimately, the book can continually help as you build your
career and become an expert in your real estate niche.
Was this article helpful? Connect with me.
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