The Positive Power of Failure - Sun and Planets Spirituality AYINRIN
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Author:His Magnificence the Crown, Kabiesi Ebo Afin! Oloja Elejio Oba Olofin Pele Joshua Obasa De Medici Osangangan Broadaylight.
There are three variables in the innovation equation:
Innovation = Æ’(Strategy + Creativity + Execution)
The
need to experiment and fail inexpensively in Execution is where most of
the focus is these days. Ironically, the relatively low risk and low
cost of experimenting with seemingly dead ideas during Creativity is
still one of the keys to lowering the high risk, high cost and high rate
of failure in Execution. How many times does someone in your
organization say, when a competitor launches a big success, “We thought
of that but it died!”
There are also three variables when it comes to experimenting successfully with new ideas:
Ideation Success = Æ’(Encourage + Fail + Combine)
1. Encourage constant low-cost experiments
2. Hope for failure, because it will mean the organization is stretching
Here
is an example. The Disney MGM Studios theme park opened in 1989, with
far higher initial attendance than was anticipated. The park needed to
quickly add attractions and other infrastructure like restaurants and
retail shops. We were asked to work with a cross-functional team to
invent new restaurant concepts.
During
the course of one two-day session, we ran a number of exercises
(commonly known as “excursions’) to get them to stretch. The first one
asked everyone for examples of “Vanishing Americana.” One participant
offered the drive-in movie. Later, a breakout group tried to Play with a
drive-in restaurant concept, but nothing they came up with could manage
enough guest turns to be financially viable. It was more an attraction
than a restaurant. So the idea died.
Another excursion (we ran several) asked people for something from a favorite TV show. One person offered Happy Days and Arnold’s Diner. This time a breakout team was asked to Play with the Arnold’s Diner
theme and this time the idea failed because they weren’t interested in
just a sit-down diner. The appeal of their idea was serving food
carside, but they just couldn’t come up with a way to have a lot of
people sitting in cars around the exterior of a diner. After a day of
some minor hits and many failed experiments, they were pretty gloomy.
On
the second day we again broke them into teams, but this time we told
them to pick any two or three dead ideas and combine them to form
something workable. One of those teams combined the drive-in movie and Arnold’s Diner
into something that became the Disney Sci-Fi Restaurant. The setting
was a drive-in movie. It felt as if you were outside, with a beautifully
moonlit, starry night above. It had a constant loop of silly scenes
from horror movies like Attack of the 50 Foot Woman, and Attack of the Killer Tomatoes.
Guests sat in classic 1950s-era cars. The wait staff would roller-skate
from the “diner” at the back of the drive-in to the cars with
electronic devices for taking orders.
It was a big hit and it continues to win awards. And it started with two seemingly failed ideas.
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